Hemp is one of the oldest useful plants in the world and was already used in many ways hundreds of years ago. The hemp plant and its various components contain diverse groups of active ingredients, of which the cannabinoids are the most prominent. Within the cannabinoids, a distinction is made between approximately 80 different ingredients. The two best known of these cannabinoids are cannabidiol (CBD) and tetrahydrocannabinol (THC).
Hemp is the German name for the Latin word Cannabis. Cannabis and hemp accordingly mean the same thing and in the botanical context refer accordingly to the hemp plant and its components. The hemp plant is versatile and can be used, for example, for the extraction of oils or for the production of textiles, cosmetics, food, consumables as well as alternative raw materials.
Hemp plants, whose scientific name is Cannabis ruderalis, Cannabis sativa or Cannabis indica depending on their parentage, come from the hemp family, also called Cannabaceae. Hemp plants are annuals, flower only once, and are dioecious. Accordingly, both male and female hemp plants exist. For research purposes, the female hemp plants are in the foreground in science, with cannabinoids such as cannabidiol (CBD), cannabigerol (CBG), cannabinol (CBN) and tetrahydrocannabinol (THC) currently being analyzed in particular.
Hemp is considered the oldest useful plant in the world, has been used in a variety of ways for thousands of years and has been proven to have various positive properties, both in medical as well as in recreational and industrial areas. Despite these aspects and the thus constantly growing demand, there is still a lack of education and trust across all dialogue groups due to the last century, in which hemp was prejudged as an illegal narcotic. Accordingly, there are still many prejudices and uncertainties around the handling of the hemp plant and its ingredients, which are often based on a lack of or incorrect knowledge. For these reasons, it is important to show the extensive cultural-historical use of the hemp plant.
The legal market for products with hemp plant ingredients is a very young and dynamic market. Therefore, SWISS Gate AG continuously analyzes its environment, records its observation in a PESTEL analysis and adapts its entrepreneurial thinking and actions to the changing market circumstances with foresight.
Each individual environmental sphere must be analyzed in detail and continuously monitored. In today’s rapidly changing society, which is characterized by regulations, individual needs, and constantly changing requirements, it is important to always be up to date with the latest developments and to see sustainability as an integrated part of one’s own business in order to be successful in the long term.
The market for the production and distribution of products containing hemp-derived ingredients is in a highly complex political environment, both on a national and international level. Due to its decades-long past as a prohibited narcotic, cannabis is still stigmatized in many ways.
Opinions on the subject of hemp range in the political camps from proponents to neutral attitudes to opponents of liberalization. Accordingly, there are many different interests and backgrounds to consider.
In addition, aspects such as international agreements and economic relations between countries play a major role, which must always be kept in mind.
Due to its decades-long past as a prohibited narcotic, hemp is still often stigmatized. A lot of education and consultation is still needed to bring the level of knowledge on the different political levels on a consistent basis.
Many of the stigmas towards hemp are based on prejudices and uncertainties due to a lack of knowledge.
In the meantime, more and more voices can be heard from various political camps calling for a liberalization in the handling of hemp plant ingredients.
Topics that are often discussed politically in this context are, for example, the protection of minors, the prevention of addiction, education, or licensing aspects such as the distinction between medical products and stimulants.
From an economic perspective, the hemp market offers enormous growth potential and has demonstrably grown strongly in recent years. Internationally, the market is still very young and Switzerland has been able to position itself as an attractive location partner in recent years.
Products of Swiss origin enjoy great demand and acceptance on the international market. In general, the demand for products with hemp-based ingredients is increasing across all stakeholder groups, in the medical as well as in the recreational and industrial sectors.
The growth of various stimulant markets such as cosmetics, nutrition as well as dietary supplements has continued for several years. Due to the Corona crisis, the global e-commerce business has experienced great growth, which now seems to be slowing down again. At the same time, innovative pop-up concepts are gaining ground.
The hemp plant and its ingredients can be used in many ways and are used in many different areas today.
Components of the hemp plant are now used for consumer goods such as cosmetics and food or as medicines, but also for other areas such as plastic and paper substitutes, alternative fuels, CO2 reduction, construction and automotive industries.
As a result, the economic benefits of the hemp plant are constantly expanding. Therefore, hemp has the potential to become one of the most important resources for the next decades.
Economic issues such as regionality, traceability, transparency and sustainability have gained enormous importance.
In addition, awareness of health promotion & prevention is also increasing in economic terms, since in the long term the available resources of social and economic structures can be used more efficiently through the conscious use of natural resources.
Consumers are increasingly paying attention to the promotion of their own well-being again and are turning more and more to natural ingredients and products for this purpose. E-commerce will remain one of the most important sales channels in the long term, even if stationary retail is now gaining in importance again.
Die Hanfpflanze und ihre Inhaltsstoffe sind im gesellschaftlichen Kontext mit verschiedenen Vorurteilen und Unsicherheiten behaftet, was auf mangelnde Aufklärung und fehlendes Wissen bei den verschiedenen beteiligten Dialoggruppen zurückzuführen ist.
Das jahrzehntelange Verbot von Hanf in verschiedenen Bereichen hat zu Stigmata gegenüber der Hanfpflanze geführt, die heute eine Vielzahl von Aufklärungs- und Beratungsmaßnahmen erforderlich machen, um die mentalen gesellschaftlichen Barrieren abzubauen und die positiven Vorteile von Hanf in den Vordergrund zu rücken.
Nichtsdestotrotz trifft Hanf auf eine grosse Awareness in der Öffentlichkeit, welche zusätzlich dadurch gefördert wird, dass Naturprodukte allgemein eine grosse Nachfrage erleben. Weiter gesellschaftlichen Trends wie faktenbasiertes Wissen, Nachhaltigkeit, Individualisierung und Rückverfolgbarkeit haben zudem einen grossen Einfluss auf die erfolgreiche Positionierung von Produkten mit hanfpflanzlichen Inhaltsstoffen.
Due to the COVID-19 pandemic, the issues surrounding the protection and promotion of personal health have gained tremendous attention worldwide. The need for natural, sustainable alternatives in various fields has also increased.
These aspects promote public awareness of hemp and its ingredients, as a variety of positive influences of hemp on our health and the environment are now known and are being further scientifically researched, while social issues related to topics such as equality are increasingly being noticed and discussed by the public.
Other social trends such as fact-based knowledge, sustainability, individualization, regionality and traceability also have a major impact on social behavior.
In addition, the convenience needs of the various stakeholder groups continue to increase, whereby it is important for them that the information relevant to them can be accessed at any time and anywhere, whereby personal and corporate as well as governmental thinking and action will increasingly be oriented to the principle of sustainability.
Due to the current political as well as economic situation, the topic of social security has once again moved more into the focus of society.
Technological aspects play a key role along the entire value chain in the cannabis market.
From the cultivation of raw materials to the targeted extraction of individual ingredients and distribution via various channels - all process steps require a functioning technical infrastructure for quality assurance and compliance reasons, which allows products to be manufactured to the highest quality standards and made available to people safely and easily.
There has been an enormous increase in the area of virtual crime.
For this reason, the requirements for protecting data and systems are becoming increasingly stringent and extensive, both in the social and corporate context as well as in the economic and governmental context.
There is now a wide range of tools and applications that can help in these areas.
In addition, there are more and more specialized companies offering broadly diversified services in the field of technology.
The increasing number of tools and applications that can be used for data analysis makes it possible to collect and gather more and more data.
It is therefore important for a company to define exactly what data is collected for what purposes, how and where it is stored and, above all, how this information is to be evaluated so as not to lose track of it all in the flood of data.
A clear, structured and efficient approach is therefore essential when it comes to acquiring and using information to adapt one's own thinking and actions.
There are some ecological aspects that influence the activities of SWISS Gate AG.
It is imperative that corporate social responsibility be fulfilled, which is why an active commitment in areas such as nature conservation, equal rights or sustainable business is essential for market participants in the international market. It is important that all ingredients come from conflict-free areas and, as far as possible, from organic bio-productions.
Products made from hemp-derived ingredients offer an interesting diversification opportunity here, as various ingredients can also serve as substitutes for wasteful or unhealthy resources, for example in nutrition and personal care, or even in construction or the textile industry.
In recent decades, nature has been affected more than ever by negative influences that can be traced back to human behavior.
For the future, it is essential that mankind finds a more conscious way of dealing with plants and animals and thus restores the natural harmony between all living creatures and nature.
International efforts are therefore now focusing more strongly again on the protection and conservation of species that are already threatened, as well as on preventive education and information for people to promote environmentally conscious behavior.
Another important issue is CO2 neutrality. Most CO2 emissions today still come from the combustion of fossil fuels.
To a lesser extent, industrial processes such as the production of cement and other building materials are also responsible. Agriculture also plays a major role in the release of climate-damaging gases, for example in the mass production of animal foods such as beef.
Various measures are therefore now being taken in these areas in order to be able to reduce CO2 emissions and the associated negative impact on the global climate in the long term.
Another important issue is the scarcity of resources that meet humanity's basic needs, such as food and water.
In the long term, therefore, there is a risk of increasing global inequality in the distribution of vital resources, which will lead to humanitarian disasters if timely countermeasures are not taken.
Therefore, food waste is an ethical problem that must be addressed immediately for environmental, social and economic reasons.
When it comes to the international regulation of hemp, the United Nations (UN) Single Convention on Narcotics is basically the guide.
This convention was created in 1961 as an international treaty with the goal of restricting the availability of certain substances. As an international treaty, the Single Convention binds more than 180 countries on an international legal basis and, in some cases, directly influences national narcotics laws.
The treaty is continuously adapted, but often lags behind the more rapidly changing regulations of individual countries and is therefore considered outdated in certain areas.
Due to the lack of topicality of the international agreement, as well as from the point of view of protecting the health of their own population, especially youth, in recent years more and more UN member states have begun to adapt their legislation regarding hemp and its ingredients.
The existing laws often refer to the hemp plant as a whole and not to individual ingredients. This outdated view is to be countered with new, more liberal legislation, with the aim of drying up and suppressing the existing illegal market.
In addition to hemp-related regulations, there are many other legislations that are relevant today.
For example, legislation in the field of pharmaceutical law, food law, cosmetics law, competition law, commercial law, tax law and energy law are of great importance, to name just a few of the legal areas concerned.
Other subject areas are, for example, agricultural law, health law, information law and traffic law, which are applied in connection with hemp.